K-Beauty: The Korean secret to radiant skin

For the past few years, K-Beauty (Korean Beauty) has taken the world by storm. Behind this term lies much more than a simple trend: it's a true skincare philosophy that has transformed the way we care for our skin. The K-Beauty Philosophy: In South Korea, skin is seen as a reflection of health and well-being. The goal isn't to conceal imperfections with makeup, but to treat the skin deeply so that it naturally regains radiance, suppleness, and balance.

Three main principles define K-Beauty:

• Prevention rather than correction: protect the skin from a very young age.

• Deep hydrate: hydration is the key to healthy skin.

• Prioritize regularity: small, consistent actions every day are better than a one-off miracle treatment.

The famous “Korean routine”

We often talk about a "10-step routine." In reality, every skin is different, and it's not necessary to apply 10 products a day. The main idea is to layer the right skincare products in the right order:

1. Gentle cleansing (makeup removing oil, light foam)
2. Preparation with a tonic
3. Targeted serum according to needs (anti-aging, soothing, moisturizing…)
4. Cream or emulsion to seal in moisture
5. Sun protection during the day

These steps are designed to complement each other and act in synergy.

Why is K-Beauty so appealing?

• Natural ingredients highlighted (black rice, centella asiatica, green tea extracts, probiotics, etc.). • Light textures that are suitable even for sensitive skin.

• Constant innovations in formulation.

• Visible results thanks to the regularity and consistency of the routine.

OLINWAN: K-Beauty made simple

Many consumers are drawn to K-Beauty, but feel overwhelmed by the sheer number of products, ingredients, and steps involved. That's why we created OLINWAN: turnkey boxes containing four full-size products selected from top Korean brands (Haruharu Wonder, Anua, Skin1004).

• Everything is already thought out: the products complement each other and are used together.

• The explanations are clear and in French, to guide even beginners.

• Fast delivery allows you to start your routine without waiting.

Two boxes are already available:

• Hydra+ for sensitive or dehydrated skin.

• Anti-aging to prevent and correct the first signs of aging.

With OLINWAN, you can enjoy the benefits of K-Beauty without getting lost in the choices or multiplying purchases.

K-Beauty is a new way to take care of yourself. With OLINWAN, it finally becomes simple, accessible and effective.